Smartphone, being the best medium to communicate information, has attracted a lot of commercial services for the consumers. Because of such a high influx in the mobile media, advertisement has become a subset of the communication transmitted over this medium. Mobile advertising is broadcasting of products or services to compatible devices and smartphone users. It […]Read more "Ad Fraud – Disrupting the Mobile Realm"
Technologically, the world is advancing every second. Whether it is the media industry, healthcare institutions, government organisations or the e-Commerce sector. No different is the case for the retail industry. Though slowly but gradually, machine learning, in the form of Artificial Intelligence (AI) is peeping into this sector as well. The top players of this […]Read more "Impact of Artificial Intelligence on Retail Industry"
Before explaining the topic of this article, I wish to clarify that I strongly believe in the concept of empowering women and providing them equal rights in the society. Women have been harassed a lot in the past because of various social taboos and it’s high time people realise the equality amongst sexes, not only […]Read more "Feminism – Empowering Women or Degrading Men"
If you are an ardent cricket fan, then you must be aware of the dominance that the Australia Cricket Team has shown over a time period of close to 14 years. In the beginning of 1999-2000, when Steve Waugh was given the control of the team, they never looked back and ruled the cricketing world till […]Read more "Demolition of the Great Aussies"
Driving a car in India is a task altogether. Not only because of the conditions of the roads, but also how disorganized drivers here are. Whether it is about driving on a highway, a society lane or some other street, you will end up witnessing rash drivers everywhere. Driving is a serious matter of concern here […]Read more "Car Safety – Measures Always Overlooked"
One of the major objectives to live a happy life is being healthy. No matter how much success you have achieved in your career, if you don’t live long enough to cherish it, then such an accomplishment will be of no use for you. You might be busy in shaping your present but in that […]Read more "Health and Fitness in Daily Life"